Are Snapchat Ads even worth considering in 2026?

@daradenney

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Promoted product

Snapchat Adshttps://ads.snapchat.com/ ↗

Why it worked

The video uses a clear, data-driven framework (the 'fit score' decision tree) to provide actionable professional advice, which builds high trust and authority while naturally positioning the platform as a strategic solution.

Summary

The creator explains why Snapchat Ads are a valuable marketing channel for businesses in 2026, citing demographic data and high purchase intent. She uses a decision tree to help viewers determine if the platform is a good fit for their specific business needs.

Structure

1Hook questioning the relevance of Snapchat Ads
2Debunking the myth that no one uses the platform
3Presenting demographic data on the user base
4Highlighting the effectiveness of dynamic product ads
5Comparing purchase intent rates against Meta and YouTube
6Final verdict and call for engagement

Product placement

Snapchat Ads are the primary subject of the video, with the creator acting as a partner/advocate for the platform.

Original caption

Snapchat Ads are BACK… let’s talk about why there’s a bit of an arbitrage opportunity with this platform right now in 2026 and which brands stand to gain the most from it… #ad #snapchatpartner @snapchat

More from @daradenney

Call to action

let me know in the comments what you think

On-screen text

Are Snapchat Ads A Thing in 2026? Your Snapchat Ads Fit Score SNAPCHAT SNAPCHAT SNAPCHAT SNAPCHAT SNAPCHAT

Transcript

Are Snapchat Ads even worth considering in 2026? Let's talk about it. I actually made this decision tree for us to go through because I know what you are thinking. But Dara, no one uses Snapchat. False. Snapchat has this perception of being a platform that is way past its prime. But here's the thing, smart growth marketers know that this is an opportunity and a moat for the right type of business. So let's work through if this is right for you. Number one, consider your demographics. Snapchat reaches 75% of everyone in the US. 80% of Snapchat's audience is above 18. Half of Snapchatters are 25 and older and one third of Snapchatters are 35 and up and it's actually their fastest growing segment and the average user is opening up the platform 30 times per day. And number two, their dynamic product ads are elite. So if you have multiple SKUs and are looking for net new reach, this is a no brainer. And number three, this is the kicker for me. Snapchatters as a whole have a 1.7x higher purchase intention rate than Meta or YouTube and they are 5x more likely to take action after seeing an ad on the platform versus the other guys. Y'all, I kind of think Snapchat ads are back, but let me know in the comments what you think.