Creative Roadmaps

Creative Roadmaps If you're planning your creatives in advance, you don't have a real strategy and you're pretty much just reducing yourself to a marketing coordinator because you're reacting to data week to week. Which is why creative roadmapping is so fucking important. So my roadmap's always have these four things. A creator tab to list all the creators we want to work with and icebox. So if we come up with fun ideas throughout the week, we can go ahead and put them in there and decide if we actually want to execute on them. And then we have the quarterly planning. Inside quarterly planning, you can see that we have the months at the top. And on this left hand side, these dates stand for the beginning of the week. So these could be like week one and week two. And you can see that for every week, there's space for you to plan for two events. I personally wouldn't try to plan for three or more big events every single week. It just gets too operationally complex. That's why I like to leave it at two. Now, the things that I like to plan for at a high level are going to be events and holidays, different personas, and then different product launches. But you are also going to see here that I'm making room for iterations in business is usual. Now, sometimes if a brand has many skews, we're also going to be planning out the different products that we want to be making content for this month. And these are really locked in to what we're going to be doing for production. And because you've already done your quarterly planning, you're going to be able to let know the distribution of your creatives that you're going to be making for these big events. And these are really the creative roadmap is going to show you the actual creative concepts that you're going to be making week to week. From a high level, your quarterly planning is going to let you know the distribution of your creatives that you're going to be making for these big events. And these are really going to be evergreen killers. From a high level, your quarterly planning is going to let you know the distribution of your creatives that you're going to be making for these big events.