Have you ever finished a great fantasy book or game and thought, I wish I could be more like the main character?

@ascendedapp

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Selling · Mobile App

Ascendedseen in 9 videos →https://www.ascendedapp.com ↗

Why it worked

The video effectively taps into the desire of fantasy and gaming enthusiasts to embody their favorite characters by blending this aspiration with a tangible fitness goal. By framing workouts as quests and progress as avatar leveling, it creates an engaging narrative that makes fitness feel like an adventure, appealing to a niche audience that might not be motivated by traditional fitness apps.

Summary

This video introduces Ascended, a fantasy-themed RPG fitness app that gamifies workouts by turning them into a hero's journey. The app aims to make users feel like the main character of their own story, with progress tracked through missions and avatar leveling, and is launching on Kickstarter on Valentine's Day.

Structure

1Relating to fantasy characters
2Introducing Ascended as a solution
3Explaining the app's core mechanics (story, workouts, leveling)
4Highlighting the unique blend of fitness and RPG elements
5Announcing the Kickstarter launch and call to action

Original caption

We’re building a fantasy RPG fitness app that turns working out into a hero’s journey. Envision your goals as quests and your healthy daily habits as assigned drills as you train as a recruit in the Nexus Academy. Compete with friends, level up your avatar, and unlock the story in narrative based missions! Join us live on Kickstarter tomorrow, February 14th! Become a founding member by visiting our project page. #fantasybooks #rpggames #nerdswholift #gamingposts #fantasytok

More from @ascendedapp

Their other posts in the index, biggest breakout first.

Product placement

The video prominently features the Ascended app interface, showing its gameplay elements, workout logging, and avatar progression. It also displays the Kickstarter page for the game and mentions the app's website and social media links.

Call to action

Join us on Kickstarter, help bring our vision to life and be there from the very beginning.

On-screen text

HAVE YOU EVER FANTASY BOOK OR GAME AND THOUGHT, I WISH I LIKE THE MAIN CHARACTER? HAVE IT IN ME. WELL, THAT'S WHERE ASCENDED FIRST STARTED. THROUGH DOZENS OF FANTASY NOVELS, WE NOTICED THAT JUST AN ORDINARY PERSON WHO STEPPED BEYOND THEIR NORMAL LIMITS AND BECAME A TOTAL BADASS WARRIOR BY THE BOOK. AND THOUGH THAT FEELINGS ARE REALLY RECREATE IN REAL LIFE, WE WANT OUR USERS TO FEEL WHEN THEY USE ASCENDED. THE COOL THING IS IT'S NOT AND IT'S NOT JUST A FITNESS APP. WE FEEL LIKE NEW CATEGORY ENTIRELY, ONE WHERE WE'RE BUILDING THE STORY AROUND YOU AND YOUR PROGRESS IN WE'RE LAUNCHING ASCENDED THIS VALENTINE'S DAY ON KICKSTARTER, CHAPTER STARTS WITH FINDING PEOPLE WHO VISION EARLY. SPEAKS TO YOU OUR IDEA, CONSIDER BECOMING ONE OF OUR FOUNDING BACKERS. SO JOIN US ON KICKSTARTER, HELP BRING OUR AND BE THERE FROM THE VERY BEGINNING.

Transcript

Have you ever finished a great fantasy book or game and thought, I wish I could be more like the main character? I know I have it in me. Well, that's where Ascended first started. As we read through dozens of fantasy novels, we noticed that the heroes were just an ordinary person who stepped beyond their normal limits and became a total badass warrior by the end of the book. And though that feelings are really hard to recreate in real life, that's exactly how we want our users to feel when they use Ascended. The cool thing is it's not just a game and it's not just a fitness app. We feel like we're creating a new category entirely, one where we're building the story around you and your progress in real life. We're launching Ascended this Valentine's Day on Kickstarter, and the first chapter starts with finding people who believe in our vision early. If our app speaks to you or our idea, consider becoming one of our founding backers. So join us on Kickstarter, help bring our vision to life and be there from the very beginning.