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All breakouts
62.0Talking HeadProblem Callout hook
Hook
We lost our life savings building a workout app for nerds.
@ascendedapp
4.7K followers · usually 1.0K views a post
Views
60.3K
Likes
5.4K
Comments
164
Shares
905
Why it worked
The video appeals to a niche audience by acknowledging their specific interests (gaming, fantasy) and framing fitness motivation through that lens, differentiating it from generic fitness apps. The creator's personal story of building the app also adds authenticity.
Summary
The creator explains that traditional fitness apps fail to motivate 'nerds' because they lack elements like character progression and quests. They then introduce their own app, Ascended App, which is designed with these elements in mind and is continuously updated based on user feedback.
Structure
- 1Introduction to the problem with existing fitness apps
- 2Explanation of what 'nerds' value in gamification
- 3Introduction of Ascended App and its features
- 4Highlighting the app's development and update process
- 5Call to action to try the app
Product placement
The video promotes 'Ascended App', a mobile application designed for fitness with gamified elements tailored to 'nerds'. The app's website is displayed at the end.
Original caption
If you’re a nerd (love games, fantasy, D&D) and you’ve tried and failed to stick with fitness…it might not be your fault. Most workout apps SUCK at motivating people who actually understand gamification. People that love games like Skyrim, Baudler’s Gate 3, Palia and Hogwarts Legacy, they aren’t looking to earn a gold star or a 10 day streak badge. They want lasting progression, a story, and a character they can build along the way. We couldn’t find a SINGLE freaking app that understood this. So we built it ourselves. We’re a husband-wife team that’s been building our dream app for the past year, and we just launched Ascended on iOS June 15. Android is releasing later this summer, but we are seeking other nerds out there who want to feel like the main character while they get fit, what they want from our app. If this sounds like you, try our app for free and join our discord to help build the app in real time with the founders. See you in the Nexus! #nerdsoftiktok #fantasyfitness #fantasytok #nerdswholift #rpggames
More from @ascendedapp
Their other posts in the index, biggest breakout first.
