Calling all gamers and fantasy nerds!

@ascendedapp

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Selling · Mobile App

Ascendedseen in 9 videos →https://www.ascendedapp.com ↗

Why it worked

The video effectively targets a niche audience by blending popular interests (fantasy, RPGs, gaming) with a practical need (fitness). The personal story of the creators and the clear demonstration of the app's unique value proposition likely resonated with viewers, driving engagement and downloads.

Summary

A couple announces the release of their fantasy fitness app, 'Ascended,' which gamifies workouts into an RPG experience. They highlight positive feedback from beta testers and encourage users to download it from the App Store, with an Android version in development.

Structure

1Announce the app release to gamers and fantasy fans.
2Explain the concept of turning fitness into an RPG.
3Share the journey of quitting jobs to build the app.
4Mention beta testing success and community feedback.
5Provide download instructions for iOS and mention Android development.

Original caption

Calling all fantasy nerds and RPG fans. If you’ve had trouble staying consistent with fitness, our app Ascended can help motivate you by turning your fitness routine into a heroes journey. Level your character, progress through the story, and meet new characters along the way. Ascended releases in the App Store, June 15th. So make sure to visit our bio to download and start your free 14-day trial today. #fantasyfitness #nerdsoftiktok #gamerswholift #rpggames

More from @ascendedapp

Their other posts in the index, biggest breakout first.

6

Thank the community and promise future content.

Product placement

The video showcases the 'Ascended' mobile app, featuring its fantasy-themed interface and gameplay elements, and mentions its release on the App Store.

Call to action

Visit the link in our bio to download and start your free 14-day trial today.

On-screen text

Calling all gamers and fantasy nerds! Our fantasy fitness app is releasing!

Transcript

Calling all gamers and fantasy nerds! It's finally here. Our fantasy fitness app is releasing! For those of you who don't know, we're a husband and wife team who quit our jobs a year ago to turn working out into a fantasy RPG. Over the last 12 months, we've been working our butts off day and night towards this release and we're really excited to celebrate this milestone with you guys. Before our launch, we ran a six-week beta test where our community confirmed how much they loved the story, the art, and the originality of the app, which told us it was finally time to release on iOS. And for Android users, don't worry, the development is already underway. So whether you're joining us on iPhone today or you're waiting on Android, we just want to thank everyone for making this possible. This Ascended would not exist without you guys. To download the app or for more info on Android, visit the link in our bio. Make sure to give us a follow for more updates. And this is just the start of our adventure. We're going to be pushing tons of content to Ascended over the coming months and we're super excited to continue building this app with you guys.