This should be banned from happy hour deals...

@yourhappyhourgirl

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SoundTikTok sound · original sound - yourhappyhourgirl

Promoted product

Clinklyclinkly.io

Find the best happy hour deals. Verified drink specials updated daily.

16 videos

Why it worked

The video succeeds by tapping into a highly relatable, shared consumer frustration, positioning the creator as an advocate for the viewer before subtly directing them to her solution.

Summary

The creator complains about restaurants offering deceptive happy hour deals where the portion size is halved along with the price. She uses this relatable frustration to pivot to her app, Clinkly, which helps users find better happy hour deals.

Structure

1Identify a common happy hour frustration
2Explain the deceptive math used by restaurants
3Express annoyance at the practice
4Transition to the solution via the bio link

Original caption

The math isn’t mathing here 🤷‍♀️ #happyhour #RestaurantReview #hospitality #relatable #fyp

More from @yourhappyhourgirl

Product placement

The creator is promoting her own app, Clinkly, which is linked in her bio to help users find legitimate happy hour deals.

Call to action

The call to action is implied by the context of the video and the link in the creator's bio.

On-screen text

This should be banned from happy hour deals...

Transcript

Can we talk about one of my biggest pet peeves when it comes to happy hour? I cannot stand when a restaurant does half-priced food. Let's just use sushi as an example. And their normal menu gives you eight pieces and the happy hour portion is four pieces. So you're doing half-priced food, but you're giving half the amount. You think you're outsmarting us, but you're not. So I think that should be canceled.