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40.1OtherOther hook
Hook
THIS PART HAD ME IN TEARS 🤣
@artistdirect
6.1K followers · usually 1.8K views a post
Views
71.4K
Likes
4.1K
Comments
40
Shares
402
Why it worked
The video leverages a high-engagement, nostalgic movie clip to stop the scroll, while using a persistent, non-intrusive brand watermark to build brand awareness without disrupting the content.
Summary
The video features a comedic edit of a scene from the movie ATL, overlaying laughing emojis and a branding watermark. It uses a popular movie clip to capture attention while displaying the creator's product branding at the top of the screen.
Structure
- 1Opening with a viral movie clip
- 2Overlaying comedic emojis to signal humor
- 3Displaying the brand watermark at the top
- 4Allowing the movie scene to play out for engagement
Product placement
The product 'Artist Direct' is placed as a persistent watermark at the top of the video throughout the entire duration.
On-screen text
ArtistDirect
WWW.ARTISTDIRECT.APP
THIS PART HAD ME IN TEARS 🤣
Original caption
That was so disrespectful 🤣 #atl #bigboi #ti
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