Say your card out loud

@artistdirect

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Selling · Mobile App

Artist Directseen in 12 videos →https://artistdirect.app ↗

Why it worked

The video leverages high-profile celebrity interaction and a classic, shocking magic reveal to capture attention, while using a persistent watermark to drive brand awareness for the app.

Summary

David Blaine performs a magic trick for Harrison Ford where he reveals a card inside an orange. The video is branded with the Artist Direct logo and social handles throughout.

Structure

1David Blaine asks Harrison Ford to name a card
2David Blaine cuts an orange in half
3A card is revealed inside the orange
4Harrison Ford reacts with disbelief and tells Blaine to leave

Product placement

The Artist Direct logo and website are displayed as a persistent watermark overlay throughout the entire video.

On-screen text

YEAH IM WITH YA GTFO 🤣 Say your card out loud

Original caption

Yeah you gotta go David 🤣 #harrisonford #davidblaine

More from @artistdirect

Their other posts in the index, biggest breakout first.

Transcript

Say your card out loud. Nine of hearts. Nine of hearts? Can you turn this sideways? Sideways? Yes, so I can cut right through it. Let me not hit your hand. Let's do. Hold, yeah. See inside. See there's, see how there's a card in the orange? No way. See how there's one card inside? Please remove it. Take it out. Go ahead, pull it out. Open it up, Harrison. No, that's no, no, that's disgraced. Get the fuck out of my house.