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All breakouts
18.8Talking HeadSocial Proof hook
Hook
With niggas because they was like all those girls is chop because
@artistdirect
6.1K followers · usually 1.8K views a post
Views
31.8K
Likes
2.0K
Comments
61
Shares
323
Why it worked
The video leverages a high-engagement, humorous clip from a podcast to capture attention, while using the branding at the top to maintain brand awareness for the platform without interrupting the content.
Summary
A clip from a podcast features a humorous exchange between guests about dating and relationships. The video is branded with the Artist Direct logo and app name at the top, serving as a subtle promotion for the platform.
Structure
- 1Clip starts with a funny podcast conversation
- 2Hosts laugh about a controversial statement
- 3The conversation continues with banter
- 4The clip ends with a humorous resolution
Product placement
Artist Direct logo and app name are displayed at the top of the video throughout the entire clip.
On-screen text
JIM KNOW HOW TO SHAKE THE ROOM 🤣
Original caption
Jim was gon say what 🤣 #letsrapaboutit #chopped
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