Why it worked
The creator uses a highly recognizable and funny clip from a popular show to capture attention, then places their branding at the top of the screen to drive traffic to their bio link.
Summary
The video features a comedic clip from the show Eastbound and Down. The creator uses this clip to drive traffic to their Artist Direct app link in their bio.
Structure
- 1Clip from Eastbound and Down plays
- 2Characters discuss food and fixins
- 3Character quits in frustration
- 4Creator uses the clip to drive traffic to their bio link
Product placement
The Artist Direct logo and URL are displayed at the top of the screen throughout the entire video.
On-screen text
ArtistDirect
WWW.ARTISTDIRECT.APP
HOW DID THEY FINISH THIS SCENE
This is fucking wonderful, Holmes
I'm loving how you sexualize the food
This is perfect for a shopping mall
It's very sexy
The only thing I'm seeing I'd like to put an amend on
Perhaps little more room here for the Fixens
You know what I'm talking about?
Ooh, we're going to have a lot of fixes
You're going to have so many fucking Fixins up in this motherfucker
I quit
Fuck you
Uh you clean those fixes up right now
Yeah, big boy
From now on, you gotta clean up your own fixes