The word that actually matters in sales

@swrv1on1

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SoundTikTok sound · original sound - swrv1on1

Promoted product

Summoned Salessummonedsales.com

Summoned Sales offers sales training services that teach customers how to handle objections and focus on customer outcomes to increase earnings.

14 videos

Why it worked

The creator uses provocative language and a contrarian take on sales strategy to grab attention and encourage engagement. The direct and aggressive tone, combined with the relatable frustration of dealing with difficult sales, likely resonated with viewers interested in sales advice.

Summary

The creator argues that in sales, one should focus on the word "no" rather than "yes." They believe that people are often broke and will not be swayed by a good product alone, suggesting that the focus should be on selling a dream and not being a "scab bag."

Structure

1Introduction: The word that matters in sales
2The problem: People expect 'yes'
3The reality: People are broke and won't be swayed by product alone

Original caption

If you’re scared of no, you’re not closing. #closer #salestips #sales #highperformer #salestraining

More from @swrv1on1

Product placement

The creator's bio link leads to SummonedSales.com, implying the video is promoting their sales training or services.

On-screen text

The word that actually matters in sales Look for "NO" Stop Being a Scumbag

Transcript

I just want to smack this shit out of you. Do you think you're going to go into a call and somebody's going to tell you yes? Every fucking time you stupid fuck? People aren't just going to bow down to you because you think you have the world's best product. You're a fucking bitch. Why don't you go into the fucking conversation and look for the fucking word no instead of looking for the word yes, you stupid fuck. When I'm on a sales call, I already know. I'm already looking for the word fucking no because I know majority of people are fucking broke as shit. sell whatever fucking dream you have to sell to them and quit being a fucking scab bag.