Hook

Their other posts in the index, biggest breakout first.
3 cold calling steps that actually get people to say yes. One is getting past the gatekeeper, then the owner, then you're taking his fucking money. How do you get past the gatekeeper? It's simple. Tell them to fuck off. You don't owe them anything. Once you get on the phone with the owner, tell him exactly why you're calling. Don't tell him your name, don't tell him who you work for, just get straight to the fucking point. I can bring you money every month, you want it or not? If you don't, then fucking move on. Once you get do that, you take his money, you close the deal. It's that simple. Don't make, y'all make this shit so much more complicated than it has to be. You're out here reading a fucking PDF script and you wonder why you can't get no fucking bookings. You're a fucking pussy.