Why it worked
The video uses a relatable "day in the life" format, common on social media, to showcase the daily activities of social media managers. The direct comparison between two individuals and the use of text overlays to convey information makes it easy to consume and engaging for viewers interested in this profession.
Summary
This is a "day in the life" post comparing the routines of two social media managers, Tiwa and Edima. The post contrasts their activities from waking up to going out for dinner, highlighting their work and personal moments throughout the day.
Structure
- 1Introduction of Tiwa and Edima
- 2Morning routines and work
- 3Midday work and client projects
- 4Afternoon calls and meetings
- 5Evening activities and end of day
On-screen text
Tiwa
Day in the life of Two
Social Media Managers
Edima
Tiwa
Up and grateful
Edima
Still sleeping
Posting for a client
9am
Praying
Getting ready for the day
11am
On my way to work in a cafe
Work on client projects
Work on upwork profile
12:52pm
Working on March content calendar
On a call with assistant
4:30pm
Onboarding meeting
with a new client
Went out for dinner
Done for the day,
going home