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9.5App DemoOther hookEcommerce
Hook
New Meta Ads Update
@michal_digital_marketer
23.7K followers · usually 1.8K views a post
Views
16.7K
Likes
470
Comments
11
Shares
158
Promoted product
Meta Ads
Why it worked
The video highlights a significant change in a widely used advertising platform, offering a practical demonstration of a new feature that simplifies audience targeting. This appeals to advertisers looking for more efficient ways to reach their desired customers.
Summary
Meta Ads has introduced a new chat-style targeting feature. Instead of searching for interests, advertisers can now describe their target audience in natural language, and Meta will interpret this description to find relevant users.
Structure
- 1Introduction of new Meta Ads update
- 2Explanation of chat-style targeting
- 3Example of audience description
- 4How Meta interprets the description
Product placement
The video shows a screen recording of the Meta Ads interface, specifically the detailed targeting section, demonstrating the new chat-style audience description feature.
On-screen text
New Meta Ads Update
Gender
All
Men
Women
Detailed targeting
Describe your audience
Use original options
Type or paste any text, like phrases, keywords or hashtags. Don't include sensitive topics (e.g., race or health information).
0/2000
Switch to original audience options
FACEBOOK GOT CHAT STYLE TARGETING.
SEARCHING FOR INTERESTS,
YOU NOW DESCRIBE
YOUR AUDIENCE.
FOR EXAMPLE, PEOPLE
HOME AND WANT
TO LOSE WEIGHT.
THAT DESCRIPTION
AND WILL TRY
TO UNDERSTAND AND
SHOW YOUR ADS TO.
Original caption
New Facebook ads update #ecommerce #metaads #facebookads #facebookadstips #facebookadvertising
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