Meta Ads Andromeda Structure

@michal_digital_marketer

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Meta Ads Andromeda Structurehttps://linktr.ee/michal_digital_marketer ↗

Why it worked

The video provides a clear, concise, and actionable strategy for Meta Ads, directly addressing a common pain point for e-commerce businesses. By breaking down the structure into campaign, ad set, and ad levels with specific examples, it offers practical advice that viewers can immediately apply.

Summary

The video explains the "Andromeda Structure" for Meta Ads, a simple yet effective strategy used by the creator's agency. It involves splitting campaigns by product, ad sets by persona, and then testing various ad creatives like testimonials, features/benefits, and before/afters to let Facebook optimize for customer journey stages.

Structure

1Introduction to the Andromeda Structure for Meta Ads
2Campaign level setup: split by product, use budget
3Ad set level setup: split by personas
4Ad level setup: test various ad creatives (testimonials, features, etc.)
5Explanation of Facebook's optimization based on customer journey

Product placement

The video discusses and visually demonstrates the setup of Meta Ads campaigns, specifically mentioning the "Andromeda Structure" which is presented as a service offered by the creator's agency. The creator's agency uses this structure for their clients, and the video provides a step-by-step walkthrough of how to implement it.

Original caption

Replying to @Lizzie Yoshi meta ads strategy for 2026 #ecommerce #facebookads #metaads #facebookadstips #facebookadvertising

More from @michal_digital_marketer

On-screen text

Meta Ads Andromeda Structure Total sales over time £167,762.28 +15% £80K £40K MOST SIMPLE FACEBOOK AD STRUCTURE, AND MY AGENCY USES THAT FOR OUR CLIENTS. EXAMPLE, LET'S ASSUME YOU'RE SELLING BLUE LIGHT BLOCKING GLASSES. Campaign Blue Light Blocking Glasses Results from 1 campaign Budget Budget strategy Campaign budget Ad set Daily budget £123,456,789.00 £123,456,789.00 per day. £218,949,380.75 £694,797,125.05 About daily budget Ad set Persona | Gamer Persona | Productivity Results from 2 ad sets Audience Use a saved audience Controls We won't reach people beyond these settings, even with Advantage+ on. No advertising settings set. Locations Includes: United Kingdom Show more controls Ad Testimonial Features Benefits Before & After Us vs Them Ugly Ad Results from 5 ads THE MOST IMPORTANT, WHICH IS YOUR SO PUT ALL HERE. REVIEWS. YOU JUST SEE TESTIMONIALS, FEATURES AND BENEFITS, EVERYTHING. AND IT'S FACEBOOK WILL CHOOSE WHAT TYPE OF TO A SPECIFIC CUSTOMER, DEPENDING WHERE THEY CUSTOMER JOURNEY. VERY SIMPLE.

Transcript

This is the most simple Facebook ad structure and my agency uses that for our clients. For this example, let's assume you're selling blue light blocking glasses. At the campaign level, you'll have it split by product and then just use your budget here. At the ad set level, you have it split by personas. And that's it. You just explode your purchases. The most important, which is your actual ads, so put all of your ads here reviews. You just see testimonials, features and benefits, us versus them, everything. And it's because Facebook will choose what type of ad to show to a specific customer, depending where they are in the customer journey. Very simple.