If you're confused by the new Facebook ads Andromeda update

If you're confused by the new Facebook ads Andromeda update, this is a very simple two campaign structure that we're using for all of our clients and to scale them profitably. So you will have a CBO scaling campaign and it will have only one ad set and broad targeting. You can add some exclusions and you will put all of your winners into this campaign and every few days you can scale it by 20% if the performance holds. And now we'll have a testing campaign. This testing campaign will be ABO, so you set the budget at the ad set level and you will have multiple ad sets. And within each ad set you will be testing a different persona or a different angle. The targeting also will be broad and once you found the winning ad, you just duplicate it into here and repeat the process every single week over and over. You can have as many ad sets as you want. Of course, you need to have a healthy budget, so usually we do around 30% for testing of your budget. But none of this matters if your creative is bad. Your number one priority is to have a really good creative, so you need to research the persona or the angle you want to target. Don't just throw spaghetti at the wall.