This is how you can scrape data from Google Maps and combine it to create a custom audience of hyper targeted people inside of meta advertising.

@joshuamaraney

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Why it worked

The video provides a practical, step-by-step guide on a valuable marketing tactic that directly addresses a common pain point for advertisers: creating highly targeted audiences. The demonstration with real data and a clear outcome (targeting 20,000 chiropractors) makes the value proposition compelling and actionable.

Summary

The video explains how to scrape data from Google Maps, specifically business contact information, and upload it to Meta to create highly targeted custom audiences. It demonstrates the process using an example of targeting chiropractors in America, highlighting the effectiveness of this method for focused advertising.

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Transcript, structure and on-screen text

6 beats, a 415-word transcript and 3 lines of on-screen text — the parts you need to write your own version.

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Original caption

Scrape Google Maps and Import the Data into Meta Audiences Extract business data from Google Maps, collect the phone numbers, and upload them into Meta as a custom audience. Meta will then attempt to match those phone numbers with user profiles on its platform. Only phone numbers that Meta can successfully connect to an account will become part of the audience. This can be a powerful way to build highly targeted audiences for specific industries, locations, and business categories. #facebookAds #metaAds #googleMaps #scraping #leads