Hook

Their other posts in the index, biggest breakout first.
Medicine time? Do you want rocket fuel or do you want butterfly power? Okay, the Playhouse story. So, I've been making children's toys forever. This is a fingerling. Made this little guy in 2017. My sister had one of these on her stethoscope and she saw how much it completely changed her practice. She called me being like, why is someone doing this? Why does it take a toy on my stethoscope to add some play into the healthcare day? So the first thing we did, an otoscope. I made her a little rocket ship. She started asking kids how many stars they thought they had in their ears. Kids would say 10. What happens? My sister is able to go and count 10 stars in their ears. She called me and she was like, Sid, I started saving 30 minutes of my day. The power of play and storytelling is so massive. We started looking at the whole healthcare category. Why do nasal bulbs look like this when they could and should look like this? And try and clean this guy, my sister won't even use one. Pull apart to clean. And there's a light so you can do it at night. It also has the best suction. If your kiddo is a little bit more congested, we have Luna the light up elephant. Come and stomp stomp stomp stomp stomp and go eat your boogers. Medicine time? Do you want rocket fuel or do you want butterfly power? Give kids choice, you give them agency, they sit still to receive their choice. My personal favorite, Jax, our 3-in-1 thermometer. It gives your forehead a kiss. And then you press the button and one second read. Or you take off the cap and it automatically goes into ear mode. Pull down on the ear and Jax will tell you a joke. Why do giraffes have long necks? Press the button. Because they have stinky feet. Parents have told us how much more accurate their readings are now that their kids are sitting still to hear the joke. If you hold down, it goes into bottle mode. Take the temperature of your bottle. The phone is 86.9. That's how a big kid toy creator and a doctor came together to reimagine kids' healthcare through play. Bye.