Loading video…
All breakouts
Simple Powerseen in 4 videos →
166Talking HeadProblem Callout hook
Hook
Hey Bakersfield athletes, we're expanding our team at Simple Power.
@tobytaylorsales
10.3K followers · usually 191 views a post
Views
30.9K
Likes
357
Comments
28
Shares
3
Selling · Agency / Service
Why it worked
The video uses a highly specific geographic and demographic hook ('Bakersfield athletes') to immediately filter for a relevant local audience, making the job opportunity feel exclusive and targeted.
Summary
A man in a hat addresses athletes in Bakersfield, California, announcing that his company, Simple Power, is hiring and inviting interested candidates to send him a message.
Structure
- 1Direct address to local athletes
- 2Company name drop
- 3Hiring announcement
- 4Call to action for direct message
Product placement
Simple Power is mentioned as the company hiring.
Call to action
Message me if you're interested in a job.
On-screen text
BAKERSFIELD ATHLETES WANTED
Original caption
Hey Bakersfield if you’re curious about the solar industry, send us a message. #Bakersfield #SolarEnergy #CSUB #BakersfieldCollege #CentralValley
More from @tobytaylorsales
Their other posts in the index, biggest breakout first.
