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Hook

Their other posts in the index, biggest breakout first.
Get someone to say exactly what they would need to do it before you go on your presentation. So it would look like this. Hey, so Bob, man, what would make this a no-brainer where you would feel comfortable moving forward doing this today? Well, Toby, I gotta talk to my this and that. I understand. What would be a clear, no-issue pitch to anyone that you talk to, your friend, your wife, your coworker, where you'd be like, man, this is a no-brainer. I'm going to do this. Get them the answer. And if it's a possibility for you to do that, do it and then close them right there.