Why it worked
The video taps into the relatable struggles of students, particularly medical students, by showcasing practical and aspirational purchases. The "broke student" angle combined with a listicle format makes it highly shareable and engaging for a target audience facing similar challenges.
Summary
A medical student shares their top 6 purchases that have improved their study experience. The list includes an iPad Air, their phone, a table calendar, a solar inverter system, a gaming chair, and an HP Elite Book.