fashionpass

@fashionpass

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SoundTikTok sound · original sound - allismeltzer

Promoted product

FashionPassfashionpass.com

Rent clothing on subscription from FashionPass. Browse styles from today's top brands like For Love & Lemons, Free People, Show Me Your Mumu and ASTR.

15 videos

Why it worked

The video leverages a founder's personal story and emotional connection to her business, highlighting a significant milestone (10 years) and an unexpected achievement (a storefront). This narrative taps into themes of entrepreneurship, perseverance, and customer appreciation, making it relatable and inspiring.

Summary

The founder of FashionPass, a clothing rental company, reflects on the unexpected growth of her business over 10 years. She expresses gratitude to her customers for reaching this milestone, highlighting the opening of a new storefront as a significant achievement.

Structure

1Packing orders in a guest bedroom
2Never pictured a storefront
3Opening a beachside storefront

Original caption

When I started FashionPass at 24 I was packing orders on a guest bedroom floor and refreshing the site to see if anyone had signed up. I never pictured a storefront. I definitely never pictured this one! 100 square feet by the beach, full of the women who've been showing up for us for a decade. Some of you have been here since the beginning. Some of you found us last week. Either way, you're the reason there's a tenth year at all 🤍 #founderstory #femalefounder #founder #entrepreneur #businessowner

More from @fashionpass

Product placement

FashionPass (ACTS - it is a clothing rental company, the video shows its storefront and racks of clothes, and the creator discusses building it for 10 years. Removing it would change the entire subject of the video.)

On-screen text

fashionpass 10 years of building a clothing rental company and the best part is the part I never could have planned...

Transcript

When I started FashionPass at 24 I was packing orders on a guest bedroom floor and refreshing the site to see if anyone had signed up. I never pictured a storefront. I definitely never pictured this one! 100 square feet by the beach, full of the women who've been showing up for us for a decade. Some of you have been here since the beginning. Some of you found us last week. Either way, you're the reason there's a tenth year at all 🤍