Why it worked
The video taps into a universal experience of grief and loss, combined with the relatable aspiration for a better future. The juxtaposition of personal goals with sudden tragedy creates a powerful emotional narrative that resonates with viewers.
Summary
The creator shares their life goals and then a devastating update about their father's passing. They express grief while also reaffirming their commitment to their future plans and supporting their mother.
Structure
- 1Creator shares their life goals
- 2News of father's death is shared via text
- 3Creator mourns their father and reaffirms life goals
On-screen text
1. Finish my fully funded MSc program in Canada 🇨🇦
2. Get financially stable
3. Spoil my parents
Kelo dad is dead
Video call
45 sec
Video call
5 min
It's okay
Stop crying
1. Mourn my dad
2. Finish my fully funded MSc program in Canada 🇨🇦
3. Get financially stable
4. Spoil my mum