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98.4Talking HeadOther hookEntertainment
Hook
Hi, I'm a software engineer.
@liljehu
172.5K followers · usually 83.2K views a post
Views
7.8M
Likes
60.8K
Comments
229
Shares
1.2K
Promoted product
Intuit Careersintuit.com
The Intuit platform puts a team of AI agents and trusted experts by your side.
Why it worked
The video uses self-deprecating humor and a relatable 'day in the life' format to build rapport before pivoting to a professional recruitment pitch, making the advertisement feel like part of the entertainment.
Summary
A software engineer uses a humorous skit to contrast his mundane daily tasks with the high-impact work being done at Intuit. He concludes by encouraging other engineers to apply for careers at the company.
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Transcript, structure and on-screen text
5 beats, a 231-word transcript and 10 lines of on-screen text — the parts you need to write your own version.
Original caption
#Ad If you’re a Software Engineer, take a break from optimizing code. Optimize your career @intuit
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