As a software engineer in New York City, life can get pretty busy.

@jedcal

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SoundTikTok sound · original sound - jedcal

Promoted product

TurboTax and Credit Karma

Get your refund up to 5 days early when you file with TurboTax and deposit your refund into a Credit Karma Money checking account. Terms apply.

Why it worked

The video uses a relatable 'day-in-the-life' persona to frame a financial service as a convenient lifestyle tool, making a dry topic feel personal and accessible.

Summary

A software engineer explains how he uses TurboTax and Credit Karma to simplify his tax filing process. He highlights the convenience of filing on the go and the benefits of expert guidance and refund tracking.

Structure

1Identify the problem of busy life and tax stress
2Introduce TurboTax as a long-term solution
3Explain the partnership between TurboTax and Credit Karma
4Demonstrate mobile filing and refund tracking features
5

Original caption

File now with @Intuit TurboTax to get your refund fast and let Credit Karma help with insights on how best to use it. #ad #TurboTaxPartner #CreditKarmaPartner

More from @jedcal

Product placement

The creator explicitly mentions and demonstrates the TurboTax and Credit Karma apps on his phone.

Call to action

File now with TurboTax and Credit Karma to get your refund faster.

On-screen text

#ad as a software engineer in New York City life can get pretty busy this time of year especially I know it can feel like a hassle to get started on taxes I've been using TurboTax for the past 5 years so I'm so excited to be partnering with them on this video TurboTax Live and Credit Karma have teamed up to simplify your tax filing experience whether you want to do taxes yourself get expert guidance or hand everything off TurboTax has you covered ensuring that you get your biggest possible refund I really appreciate being able to file taxes on the go right from my phone whether I'm at the park or commuting with Credit Karma you can track your refund status and get personalized insights on how to best use your refund and if you need extra help TurboTax live experts can prepare your taxes as soon as today File now with TurboTax and Credit Karma to get your refund faster

Transcript

As a software engineer in New York City, life can get pretty busy. This time of year especially, I know it can feel like a hassle to get started on taxes. I've been using TurboTax for the past 5 years, so I'm so excited to be partnering with them on this video. TurboTax Live and Credit Karma have teamed up to simplify your tax filing experience. Whether you want to do taxes yourself, get expert guidance, or hand everything off, TurboTax has you covered, ensuring that you get your biggest possible refund. I really appreciate being able to file taxes on the go, right from my phone, whether I'm at the park or commuting. With Credit Karma, you can track your refund status and get personalized insights on how to best use your refund. And if you need extra help, TurboTax live experts can prepare your taxes as soon as today. File now with TurboTax and Credit Karma to get your refund faster.