Why it worked
The post likely resonated by presenting aspirational goals for college admissions, followed by a relatable counter-message that prioritizes well-being over academic pressure, appealing to a broad audience of students and parents.
Summary
This photo post outlines a path to college success, starting with achieving a high SAT score and getting into a T20 college, then graduating from TJHSS. It contrasts this with a more relaxed approach prioritizing happiness over grades and less studying.
Structure
- 1Goal setting for college admissions
- 2Achieving a perfect SAT score
- 3Graduating from a prestigious high school
- 4Prioritizing happiness over grades
- 5Advocating for a balanced study-life approach
Product placement
The post shows a perfect SAT score of 1600, a screenshot of the SAT Suite, an image of Rice University, and the Thomas Jefferson High School for Science and Technology. It also includes text about college admissions goals and a contrasting message about prioritizing happiness over grades.
On-screen text
1. get a good SAT score
2. get into a T20 college
3. graduate from TJHSS
SAT Suite
Hi, Micayla
Your Score Reports
Your Latest Test
TOTAL SCORE
1600
400 - 1600
Reading and Writing
800
200 - 800
Math
800
200 - 800
You've improved 140 points since your last SAT test!
You meet or exceed our college and career readiness benchmarks in Reading and Writing and Math!
→ See Score Details
RICE GUEST
Methodist
THOMAS JEFFERSON HIGH SCHOOL
FOR SCIENCE AND TECHNOLOGY
5560
1. happiness > grades
2. study less and live more
3. no more all nighters