we're sending a breakup care package

@theshelfnyc

3.0K followers · usually 930 views a post

Views

8.3K

Likes

1.4K

Comments

20

Shares

8

Selling · Other Product

The Shelf NYC https://www.theshelf.nyc/ ↗

Why it worked

The video taps into the relatable experience of wanting to comfort a friend going through a breakup, and the creator's genuine enthusiasm for selecting items makes the process engaging. The inclusion of multiple popular snack brands also appeals to a wider audience.

Summary

The creator assembles a breakup care package for a customer's friend. She selects various snacks and drinks, including ice cream, buttered dates, chips, and a drink called LASSO, before writing a personalized note.

Structure

1Receiving a DM about a breakup
2Deciding to create a care package
3Selecting ice cream and snacks
4Choosing a drink and cookies
5Writing a personalized note

Product placement

The creator shows and names several products: Crosby Street Creamery Oreo ice cream, The Cookie Dough Buttered Date, Vaca Chips, LASSO drink, and The Sour Dough Project cookies. The video is about assembling a care package from 'The Shelf NYC', which is a store.

Original caption

here’s what I put in the breakup care package @Princess Probiotic @Vaca Chips @Daps Energy @LASSO Foods @Crosbystcreamery 🧁 #breakuptiktok #carepackage #nyctiktok #theshelfnyc #cpg

More from @theshelfnyc

Their other posts in the index, biggest breakout first.

On-screen text

we're sending a breakup care package so literally 20 minutes ago i was home filming a taste test of the legendary foods mac and cheese and i was going through my dms after i posted and i saw that a message from a customer who said that their best friend and the best friend's boyfriend broke up and she wanted to send a care package from the shelf but she didn't know if i was open or not and obviously i'm not open right now it's nine pm but i saw it and i was like i know that i would want the shelf if i was going through a breakup so i was like i'm gonna go right now and then i was like what do you want though cause i have no idea and she said i can choose so so let's pick some fun stuff to make her feel better i think we already know that we're starting with ice cream i think we're obviously starting with crosby crosby street creamery oreo so let's get it in and then the cookie dough buttered date obsessed she's a it girl already so everyone knows that it girls eat the buttered date now i feel like we need to do something like crunchy and salty let's go with vaca chips let's go with vaca chips i'm gonna throw in a lasso and then we'll do one of the sourdough cookie i'm gonna write a note on here cause i don't have any like other cards but her best friend already told me what to write so doneeee!

Transcript

Okay, so literally 20 minutes ago, I was home filming a taste test of the Legendary Food Mac and Cheese and I was going through my DMs after I posted. And I saw a message from a customer who said that their best friend and the best friend's boyfriend broke up and she wanted to send a care package from the shelf, but she didn't know if I was open or not. And obviously not open right now, it's 9:00 p.m. But I saw it and I was like, you know what? I know that I would want the shelf if I was going to be a break up. So I was like, I'm going to go right now. And then I was like, what do you want though? Cuz I have no idea and she said, I can choose. So, So let's pick some fun stuff to make her feel better. I think we already know that we're starting with ice cream. I think we're obviously starting with Crosby Crosby Street Creamery, Oreo. So let's get it. And then the Kito later date, Obsess. She's a girl already, so everyone knows that it girls eat the better day. Now, I feel like we need to do something like crunch and salty. Let's go with the. I'm going to throw in a lasagna and then we'll do one of the sour dough cookies. I'm going to write a note on here because I don't have any like other cards, but her best friend already told you how to write.