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All breakouts
Brineborn Pickles
9.5Talking HeadStory Open hook
Hook
GOING TO SEE ONE OF THE SHELF BRANDS AT THEIR THIRD RETAILER
@theshelfnyc
3.0K followers · usually 930 views a post
Views
8.8K
Likes
1.5K
Comments
3
Shares
3
Selling · Ecom Product
Why it worked
The video taps into the popular "shelfie" or emerging brand trend and the creator's genuine enthusiasm for discovering and supporting these brands. The focus on a specific, visually appealing product like artisanal pickles, combined with relatable retail experiences, likely resonated with viewers.
Summary
The creator visits a gourmet grocery store to check out emerging brands, specifically focusing on Brineborn Pickles. She expresses excitement about the brand's growth and decides to purchase some pickles.
Structure
- 1Visiting a retailer to see shelf brands
- 2Entering the store and observing products
- 3Highlighting Brineborn Pickles as the reason for the visit
- 4Selecting and purchasing Brineborn Pickles
- 5Leaving the store with the purchased items
Product placement
The video prominently features Brineborn Pickles, showing various flavors and the creator selecting and purchasing them. Meadow Lane Tenders are also briefly shown.
On-screen text
GOING TO SEE ONE OF THE SHELF BRANDS AT THEIR THIRD RETAILER
curated pantry girl meets
curated gourmet grocer
OH
should bring diet coke to the shelf???
BRINEBORN PICKLES
HERE'S WHAT I'M HERE FOR
BRINEBORN PICKLES
WAIT I'M GONNA FIX THAT
now that I work retail im like oh lemme help
OH MY GOODNESS
WAIT I'M GONNA GET THIS
WAIT I'M GONNA GET THIS
holding it like it's my child but my bag broke
Original caption
I love watching all of the shelf and emerging brands grow it actually gets me so hype🩷🚀@Brineborn @Brokeback Contessa your curation is iconic🫶🏼 #theshelfnyc #meadowlane #nyclife #snackbreak #pickletok
More from @theshelfnyc
Their other posts in the index, biggest breakout first.
