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All breakouts
Prima Bars
6.0Talking HeadStory Open hook
Hook
oh i wasn't sad
@theshelfnyc
3.0K followers · usually 930 views a post
Views
5.6K
Likes
1.3K
Comments
2
Shares
0
Selling · Ecom Product
Why it worked
The video uses a popular sound and a relatable scenario (needing a snack) to subtly promote a product. The creator's energetic dancing and positive vibe make the content engaging and shareable, leading to increased visibility.
Summary
The creator shows herself getting ready, mentioning she wasn't sad but needed a cookie dough Prima Bar, some suntan, and a little sunburn. She then dances and poses.
Structure
- 1Creator states she wasn't sad
- 2Shows a Prima Bar
- 3Mentions suntan and sunburn
- 4Dances and poses
Product placement
The creator holds up a "Prima Bar" and mentions it by name.
Call to action
You go to the shelf to try 1 and then you have a reason now to order the 12 pack 🫶🏼 I literally did it for @primabars
On-screen text
oh i wasn't sad
a little bit of this
little bit of a cookie dough prima bar
little bit of suntan
and a little sunburn
Original caption
You go to the shelf to try 1 and then you have a reason now to order the 12 pack 🫶🏼 I literally did it for @primabars
More from @theshelfnyc
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