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Caltein Protein Butter Cookies
5.7Talking HeadStory Open hook
Hook
this is what played in my head when I found caltein
@theshelfnyc
3.0K followers · usually 930 views a post
Views
5.3K
Likes
698
Comments
11
Shares
5
Selling · Other Product
Why it worked
The video leverages a popular cultural reference (Regina George from Mean Girls) and a relatable scenario (hunger) to create a humorous and engaging promotion for the Caltein Protein Butter Cookies. The quick cuts and expressive reactions keep the viewer engaged.
Summary
The creator shares a humorous take on finding Caltein Protein Butter Cookies, comparing them to a snack Regina George from Mean Girls might have needed. The video shows the creator eating the cookie and then displays the product packaging.
Structure
- 1Creator reacts to finding Caltein
- 2Creator eats a piece of the cookie
- 3Product packaging is shown
- 4Creator references Mean Girls and Coach Corman
Product placement
The creator is shown opening and eating a Caltein Protein Butter Cookie. The packaging for two flavors, Cinnamon Roll and Chocolate Chip, is then displayed.
On-screen text
this is what played in my head
when I found caltein
20G
PROTEIN
Caltein
PROTEIN BUTTER COOKIES
CRISPY &
LIGHTLY SWEET
6 SIMPLE
INGREDIENTS
Cinnamon Roll
NET WT 1.8 OZ (52G)
20G
PROTEIN
Caltein
PROTEIN BUTTER COOKIES
CRISPY &
LIGHTLY SWEET
DARK CHOC
NET WT 1.8 OZ (52G)
Original caption
this is why The Shelf exists.. to fix what you thought you knew about snacks. @Caltein #kalteenbar #reginageorgeedit #meangirls
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