Apple coming up with a new upgrade

@louisetayladouglas

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SoundTikTok sound · original sound - louisetayladouglas

Why it worked

The video uses a relatable, humorous skit to tap into a common frustration with tech updates, making it highly shareable.

Summary

A creator performs a skit portraying a conversation between a user and Apple regarding unnecessary software updates. The video humorously critiques the tendency of tech companies to complicate simple features.

Structure

1Introduction of the premise
2The user questions the change
3Apple explains the new clunky process
4The user tries to opt out
5Apple threatens to make it even harder

On-screen text

Apple coming up with a new upgrade

Transcript

Apple coming up with a new upgrade. Hey, you like that simple two-click process it takes to get a screenshot? Yeah, I do. We're going to change it. What? Yeah, no, we're going to change it. Why? We're going to make it so clunky that you just get like a little twinge in your eye every time you go to do it. No, why would you do that? It'll take the joy out of screenshots. But, and you'll kind of forget about it every time. No, I won't. That's not something I'd just forget. You will. And then it'll take you to a page with all these different options that you've never used before. Oh, can I opt out of that? Can I go back to just pressing the two buttons at the same time? You keep talking like that and we'll make it harder.