When the new work process is supposed to make everything go much more efficient but somehow everything takes twice the time now..
@corporatecoping
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Why it worked
The video tapped into a widely shared frustration within corporate environments regarding inefficient new processes, using humor and relatable on-screen text to create immediate engagement.
Summary
The video humorously depicts the frustration of a new work process that is intended to increase efficiency but instead doubles the time it takes to complete tasks. The creator expresses this relatable office sentiment through on-screen text and their facial expression.
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Transcript, structure and on-screen text
3 beats, a 10-word transcript and 6 lines of on-screen text — the parts you need to write your own version.