The video tapped into a widely shared frustration within corporate environments regarding inefficient new processes, using humor and relatable on-screen text to create immediate engagement.
Summary
The video humorously depicts the frustration of a new work process that is intended to increase efficiency but instead doubles the time it takes to complete tasks. The creator expresses this relatable office sentiment through on-screen text and their facial expression.
Structure
1Introduction of the ironic situation
2Visual representation of the frustration
3Relatable commentary on corporate life
On-screen text
When the new work
process is supposed to
make everything go
much more efficient
but somehow everything
takes twice the time now..
Transcript
What is it with new processes just being even worse🫠🤣
Original caption
What is it with new processes just being even worse🫠🤣 #officememes #9to5 #corporatelife #corporatehumor #corporateamerica