I don't want to be rich, I want to be free.

@itserinconfortini

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SoundTikTok sound · original sound - itserinconfortini

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Why it worked

The video uses a relatable, aspirational hook about 'time freedom' that resonates with a younger audience, positioning the creator's advice as a lifestyle solution rather than a dry financial lecture.

Summary

The creator explains her motivation for building wealth, which is to gain time freedom rather than material possessions. She introduces a series of 27 money lessons she learned in her 20s and encourages viewers to follow along for the rest of the series.

Structure

1Hook about the difference between being rich and being free
2Personal story about realizing the value of time control
3Explanation of the purpose of money
4Introduction of the 27 money lessons series
5Call to action to follow for more content

Product placement

The creator mentions she is sharing '27 money lessons' which are linked in her bio.

Call to action

So make sure to follow along.

Original caption

lesson #1: i don’t want to be rich, i want to be free. but in order to be free, you have to be rich 🌞 this month im sharing 27 money lessons i learned in my 20s after getting super motivated for time freedom - over the last 7 years my sole priority has been gaining MORE control over my time as my life goes on i don’t know if ill get to share all 27 here (will do as many as possible!) but the full vid will be on my YT channel next week 🫶 #moneylessons #personalfinanceforwomen #financialfreedom

More from @itserinconfortini

On-screen text

I don't want to be rich, I want to be free. But in order to be free, you have to be rich. I turn 27 this month 27 money lessons I learned in my 20s over the last 7 years I didn't really care about money until I realized it's not about buying all the designer bags it's about having total and utter control over your time It hit me sophomore year of college I remember crying in the taxi I'd never again be in a position where I had enough control over my time to spend even a month in another country It hit me again when I started my first corporate job I realized if I did that for 40 years I'd be giving up almost 100,000 hours of my life to a corporation that I don't care about That's when I realized that the actual purpose of money isn't to buy designer it's to be able to take a walk in the sun at 10:00 a.m. on a Tuesday to be able to choose your favorite time of day to workout not just what works for your schedule to spend more time with your family and less time with a corporation This lesson is really what started it all for me and over the next month, I'm sharing all of the tactical money lessons I learned because I was motivated to gain more control over my time and more control over my life So make sure to follow along.

Transcript

I don't want to be rich, I want to be free. But in order to be free, you have to be rich. I turn 27 this month, so these are 27 money lessons I learned in my 20s from building wealth over the last 7 years. I didn't really care about money until I realized it's not about buying all the designer bags, it's about having total and utter control over your time. It hit me sophomore year of college when I was coming home from a semester abroad, and I remember crying in the taxi because I realized I'd never again be in a position where I had enough control over my time to spend even a month in another country. It hit me again when I started my first corporate job, and I realized if I did that for 40 years, I'd be giving up almost 100,000 hours of my life to a corporation that I don't care about. That's when I realized that the actual purpose of money isn't to buy designer, it's to be able to take a walk in the sun at 10:00 a.m. on a Tuesday, to be able to choose your favorite time of day to workout, not just what works for your schedule, to spend more time with your family and less time with a corporation. This lesson is really what started it all for me, and over the next month, I'm sharing all of the tactical money lessons I learned because I was motivated to gain more control over my time and more control over my life. So make sure to follow along.