#ad

@itserinconfortini

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SoundTikTok sound · original sound - itserinconfortini

Promoted product

American Home Shield

With 50+ years of experience, American Home Shield® offers reliable home warranty coverage and exceptional service for homeowners across America.

Why it worked

The video effectively taps into a common pain point for new homeowners: the unexpected costs associated with maintaining a home. By framing the promotion as a practical solution to a relatable problem, it resonates with viewers and encourages engagement with the offer.

Summary

The creator discusses the unexpected expenses that come with homeownership beyond the down payment, highlighting the importance of budgeting for appliance and system breakdowns. They promote American Home Shield home warranty as a solution that provides peace of mind and financial protection.

Structure

1Introduction to homeownership expenses
2The reality of ongoing costs
3Appliances and systems breaking down
4Introducing American Home Shield as a solution

Original caption

#ad See ahs.com/contracts for coverage details, including service fees, limitations and exclusions. Everyone tells you to save for the down payment—but the expenses don’t stop when you get the keys. An American Home Shield home warranty gives me peace of mind knowing I have a plan for covered appliances and home-system breakdowns. Head to ahs.com/erin to get 20% off select home warranty plans. See terms. @American Home Shield

More from @itserinconfortini

Product placement

American Home Shield (ACTS - provides home warranty coverage for appliances and home systems; removing it would change the video's message about budgeting for homeownership expenses).

Call to action

go to ahs.com/erin to get 20% off select home warranty plans

On-screen text

#ad everyone tells you to save for the downpayment nobody tells you to budget for everything that happens after you get the keys. we just moved into this home and the first year has already been a constant stream of projects hardware store runs and things we need to buy and on top of that the appliances and systems we use every day like the AC plumbing refrigerator dishwasher washer dryer they're all eventually going to break down that's why an American Home Shield home warranty gives me so much peace of mind they'll help fix appliances and home systems when they break down from normal wear and tear no matter how old they are if a covered part can't be repaired it will be replaced for me it's one more way to help protect our household budget from an unexpected expense so I can actually enjoy our new home instead of worrying about what might break next go to ahs.com/erin to get 20% off select home warranty plans

Transcript

everyone tells you to save for the downpayment nobody tells you to budget for everything that happens after you get the keys. we just moved into this home and the first year has already been a constant stream of projects hardware store runs and things we need to buy and on top of that the appliances and systems we use every day like the AC plumbing refrigerator dishwasher washer dryer they're all eventually going to break down that's why an American Home Shield home warranty gives me so much peace of mind they'll help fix appliances and home systems when they break down from normal wear and tear no matter how old they are if a covered part can't be repaired it will be replaced for me it's one more way to help protect our household budget from an unexpected expense so I can actually enjoy our new home instead of worrying about what might break next go to ahs.com/erin to get 20% off select home warranty plans