POV: Me after seeing how much it's going to cost to get a 14inch MacBook Pro w/

@techmichaelofficial

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SoundTikTok sound · original sound - kaylamour91

Promoted product

Apple MacBook Pro

Find the best MacBook Pro for you with the M5, M5 Pro, or M5 Max chip. Built for AI. Up to 24 hours of battery life. Liquid Retina XDR display.

4 videos4 creators

Why it worked

The video taps into a relatable sentiment of aspiring to own high-end tech while being daunted by the cost, using humor and a common purchase consideration (AppleCare) to connect with a broad audience.

Summary

The video shows a person looking at the configuration options for a 14-inch MacBook Pro with specific high-end specs, expressing sticker shock. The creator humorously reminds viewers to consider AppleCare when making such a purchase.

Structure

1Showing the MacBook Pro configuration page
2Expressing sticker shock at the price
3Mentioning Final Cut Pro as a reason for the purchase
4

Original caption

Don’t forget APPLE CARE!!🍏 #relatablevideos #apple #macbook #fyp #foryoupage

More from @techmichaelofficial

Product placement

Apple MacBook Pro: ACTS - It is the product being configured and considered for purchase. Removing it would change the video's focus. Final Cut Pro: ACTS - It is mentioned as a software that will be used with the MacBook Pro. Removing it would slightly change the context of the purchase decision.

Call to action

Don’t forget APPLE CARE!!

On-screen text

POV: Me after seeing how much it's going to cost to get a 14inch MacBook Pro w/ Nano texture display, M5 Max Chip, 18-core CPU, 40 core GPU, and Final Cut Pro..

Transcript

Don’t forget APPLE CARE!!🍏 #relatablevideos #apple #macbook #fyp #foryoupage