Upgrading to a MacBook M5 Pro

@andrewcodesmith

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SoundTikTok sound · original sound - andrewcodesmith

Promoted product

Apple MacBook Pro

Find the best MacBook Pro for you with the M5, M5 Pro, or M5 Max chip. Built for AI. Up to 24 hours of battery life. Liquid Retina XDR display.

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Why it worked

The video taps into the relatable experience of upgrading tech, especially for professionals like software engineers. It uses a mix of personal narrative, technical details, and emotional resonance to connect with viewers, making the upgrade feel significant and justified.

Summary

The creator upgrades from a Mac Air M1 to a MacBook Pro, highlighting its capabilities for running local LLMs and Docker. Despite the high cost and price increases, the creator emphasizes the screen as the biggest upgrade and bids an emotional farewell to their old laptop.

Structure

1Introduction of the upgrade to a MacBook Pro
2Recap of past experiences with the old MacBook Air
3Discussion of the new MacBook Pro's technical capabilities

Original caption

Upgrading from a Mac M1 Air to a M5 Pro After 5 years I finally upgraded my daily driver. The Mac M1 Air is the best tech purchase I’ve probably ever made, but it was time. Mac’s are up by 25% in price but I got it just before this increase. What apps should I get on it? [apple, unboxing, mac, MacBook Pro, software engineer ]

More from @andrewcodesmith

Product placement

Apple MacBook Pro: ACTS - The video is about upgrading to and discussing the features of this laptop. Removing it would change the video's entire subject. Apple: APPEARS - The Apple logo is visible on the laptop and as a watermark in the price increase chart. Removing it would not change what happens in the video. Mac Air M1: ACTS - Mentioned as the previous laptop that was upgraded from. Removing it would change the context of the upgrade. Docker: ACTS - Mentioned as a program that can be run on the new MacBook Pro. Removing it would change the technical capabilities discussed. LLM (Large Language Model): ACTS - Mentioned as something that can be run locally on the new MacBook Pro. Removing it would change the technical capabilities discussed.

On-screen text

Upgrading to a MacBook M5 Pro this Macbook 4 jobs i breakup 1 layoff 41 countries and it's seen me aruging with me at 3:00am recently though I upgraded from a Mac Air M1 and this is how from a software engineering perspective now if you're is an advert unfortunately it's for Apple not and this bad boy cost me nearly $3,000 Apple Price Increases Product Previous New Increase Base iPad $349 $449 +28.7% Mac Studio $1,999 $2,499 +25.0% iPad Air $599 $749 +25.0% iPad mini $499 $599 +20.0% 11-inch iPad Pro $999 $1,199 +20.0% MacBook Air $1,099 $1,299 +18.2% MacBook Neo $599 $699 +16.7% iMac $1,299 $1,499 +15.4% 13-inch iPad Pro $1,299 $1,499 +15.4% Touch ID MacBook Neo $699 $799 +14.3% Fully loaded 16-inch MacBook Pro: now $9,999 engineering perspective it allows me to run a local LLM and also run Docker it's got a 16 core GPU but I think the biggest upgrade not gonna lie emotional saying goodbye to thanks for my friend and enjoy the drawer

Transcript

this Macbook 4 jobs i breakup 1 layoff 41 countries and it's seen me aruging with me at 3:00am recently though I upgraded from a Mac Air M1 and this is how from a software engineering perspective now if you're is an advert unfortunately it's for Apple not and this bad boy cost me nearly $3,000 engineering perspective it allows me to run a local LLM and also run Docker it's got a 16 core GPU but I think the biggest upgrade not gonna lie emotional saying goodbye to thanks for my friend and enjoy the drawer