What's in my wallet

@allenvert

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American Expressseen in 11 videos →

Why it worked

The video taps into the popular 'what's in my bag/wallet' trend, offering a glimpse into the creator's personal finance strategy and card choices. The clear presentation of multiple American Express cards and other financial tools appeals to viewers interested in credit card rewards and personal finance management.

Summary

The creator showcases the contents of their wallet, focusing on their credit card collection. They detail their American Express cards (Blue Cash Everyday, Gold, Platinum), a Coinbase card for Bitcoin cashback, and a Chase Freedom Unlimited card, along with their ID and some cash.

Structure

1Introduction and wallet overview
2Right side: Amex Blue Cash Everyday
3Right side: Amex Gold Card
4Right side: Amex Platinum Card benefits
5Left side: Coinbase card
6Left side: Chase Freedom Unlimited and ID
7

Original caption

An updated what’s in my wallet credit card line up! #softwareengineer #creditcard #amex #americanexpress #PersonalFinance

More from @allenvert

Their other posts in the index, biggest breakout first.

Conclusion

Product placement

Goyard wallet: APPEARS - it is shown and held, but removing it would not change what happens in the video. Does not ACT. American Express Blue Cash Everyday card: ACTS - it is shown and discussed as a tool for earning rewards. Removing it would change the video. American Express Gold Card: ACTS - it is shown and discussed as a tool for earning rewards. Removing it would change the video. American Express Platinum Card: ACTS - it is shown and discussed as a tool for earning rewards and benefits. Removing it would change the video. Coinbase card: ACTS - it is shown and discussed as a tool for earning Bitcoin cashback. Removing it would change the video. Chase Freedom Unlimited card: ACTS - it is shown and discussed as a card the creator used to use. Removing it would change the video. California Real ID: APPEARS - it is shown as an item in the wallet, but removing it would not change what happens in the video. Does not ACT. Business debit card: ACTS - it is shown as a card the creator has. Removing it would change the video.

On-screen text

What's in my wallet 24 yr old working in tech personal finance the Saint Pierre bifold gifted black has color starting is Express Amex one Cash the American point gas purchases 3% next Card driver most tons main points groceries have is it hotels Card benefits $600 Hotel Credit $200 Uber Cash Lululemon fee access last to on Coinbase me Bitcoin back my Unlimited use besides actually any then have ID little cash compartment have like finance

Transcript

What's in my wallet 24 yr old working in tech personal finance the Saint Pierre bifold gifted black has color starting is Express Amex one Cash the American point gas purchases 3% next Card driver most tons main points groceries have is it hotels Card benefits $600 Hotel Credit $200 Uber Cash Lululemon fee access last to on Coinbase me Bitcoin back my Unlimited use besides actually any then have ID little cash compartment have like finance