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7.9Talking HeadDirect Question hookCreator Economy
Hook
Are you buying the celebrity or is Cecred a good brand?
@mirandadoesbrands
56.9K followers · usually 39.2K views a post
Views
370.3K
Likes
49.0K
Comments
405
Shares
842
Promoted product
C extc{é}cred
Why it worked
The video effectively uses a 'celebrity vs. brand' narrative to analyze the success of Beyonce's haircare line, C extc{é}cred. By contrasting it with a known competitor like Olaplex and highlighting Beyonce's personal connection to the industry, it creates intrigue and positions C extc{é}cred as a legitimate, innovative brand beyond just celebrity endorsement.
Summary
The video discusses Beyonce's haircare brand, C extc{é}cred, questioning whether consumers are buying the celebrity or the product itself. It highlights the brand's unique approach to hair science and its success in the beauty industry.
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Transcript, structure and on-screen text
6 beats, a 160-word transcript and 60 lines of on-screen text — the parts you need to write your own version.
Original caption
Are you buying the celebrity or is Cecred a good brand? #beyonce #cecred #celebritybrand
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