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CECRED BY BEYONCE
@gabrielataughtyou
15.9K followers · usually 2.9K views a post
Views
14.6K
Likes
375
Comments
35
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13
Promoted product
CECRED BY BEYONCE
Why it worked
The video leverages a popular celebrity and a new product launch to discuss broader business and branding principles, making it relatable and shareable for a wide audience interested in marketing and celebrity ventures.
Summary
The video discusses Beyonce's new haircare line, CRED, and questions why many people haven't connected with its release. It argues that a strong personal brand and audience connection are crucial for successful ventures, citing past less successful ventures like Ivy Park. The speaker suggests that Beyonce's private life may have hindered her ability to connect with consumers for new product launches.
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Transcript, structure and on-screen text
5 beats, a 165-word transcript and 6 lines of on-screen text — the parts you need to write your own version.
Original caption
#stitch with @pablo let's dissect the business strategy behind @Beyoncé new hair care brand #celebritybrands #beyonce #businessstrategy
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