CECRED BY BEYONCE

@gabrielataughtyou

15.9K followers · usually 2.9K views a post

Views

14.6K

Likes

375

Comments

35

Shares

13

SoundTikTok sound · original sound - gabrielataughtyou

Promoted product

CECRED BY BEYONCE

Why it worked

The video leverages a popular celebrity and a new product launch to discuss broader business and branding principles, making it relatable and shareable for a wide audience interested in marketing and celebrity ventures.

Summary

The video discusses Beyonce's new haircare line, CRED, and questions why many people haven't connected with its release. It argues that a strong personal brand and audience connection are crucial for successful ventures, citing past less successful ventures like Ivy Park. The speaker suggests that Beyonce's private life may have hindered her ability to connect with consumers for new product launches.

Structure

1Introduction of CRED by Beyonce
2Critique of audience connection for brand launches
3Past ventures and their lack of success
4Beyonce's private life and its impact
5

Original caption

#stitch with @pablo let's dissect the business strategy behind @Beyoncé new hair care brand #celebritybrands #beyonce #businessstrategy

More from @gabrielataughtyou

Product placement

The video prominently features images of Beyonce and her haircare line, CRED, with text overlays identifying the brand.

On-screen text

CECRED BY BEYONCE sacred is Beyonce's natural hair care line beyoncé x c cred Beyoncé has

Transcript

This is Beyonce's natural hair care line and I feel like a lot of people have failed to connect with why she's even releasing this just because you've amassed a large following or audience does not mean that you have a strong personal brand in order to have a strong personal brand that you can build ventures off of you need a connection with your audience because at the end of the day your audience are your consumers and consumers need to understand that product aligns with who you are as a person. Beyonce has tried launching ventures in the past like Ivy Park and unfortunately they haven't worked. Beyonce and has been notorious for keeping their lives private which at the end of the day has benefited them and I completely understand. But don't be surprised when it's time to launch a new brand or product that people can't connect to it because they haven't been able to connect to you personally in years.