Thank you for asking this. Let's get into it.

@secondbest_2

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Why it worked

The video leverages high-interest celebrity news to provide educational business insights, making complex corporate structures accessible and engaging for a general audience.

Summary

The creator breaks down the executive teams behind Beyonce's various business ventures, including Cecred, Ivy Park, and SirDavis. She highlights the importance of having experienced operators in leadership roles to ensure the success of celebrity-founded brands.

Structure

1Introduction to Beyonce's business ventures
2Overview of Cecred and its CEO
3Discussion of Ivy Park's status and leadership
4Introduction to SirDavis whiskey and its CEO
5Closing insight on the necessity of professional management

Call to action

Follow for part 3 on the CEOs behind other celebrity brands

On-screen text

Beyonce's exec team Could you cover beyonce's brands? Cecred Grace Ray Milani Cosmetics Report: Adidas, Beyonce End 'Ivy Park' Partnership Parkwood Entertainment Justina Omokhua Apple Endeavour SirDavis Sean Hartnell Comos Tyku

Original caption

Replying to @🍌 beyonce’s brands have some serious operators behind the scenes #beyonce #cecred #cecredhaircare #ivypark #sirdavis

More from @secondbest_2

More breakout videos from this creator.

Transcript

Thank you for asking this. Let's get into it. We'll start with Cecred, which is Beyonce's hair care brand. Their CEO is Grace Ray. She was the former CEO of Milani Cosmetics and the former CEO of Living Proof. And then there's Ivy Park. Now, they've actually been on hiatus since their partnership with Adidas ended in 2023. But it sits under Parkwood Entertainment, which is Beyonce's entertainment company. And Parkwood brought in Justina Omokhua to run day-to-day operations. She's a seasoned marketing exec from Apple and Endeavour. And then there's SirDavis, which is Beyonce's whiskey brand. Their CEO is Sean Hartnell. He's worked across alcohol brands like tequila Comos and the parent company behind Tyku sake. Now, people are always surprised to see a team like this behind celebrity brands. That's what it takes to build a lasting brand. You need not just the talent and the vision, but also seasoned operators to run the business day-to-day. Follow for part 3 on the CEOs behind other celebrity brands.