THE SPACE NK HEAD OF PR CALLED MY PHONE... WHAT? AND I GET TO GO BACK AND THEY ARE GIFTING ME CECRED ?!? WHATT

@kapingajade

7.3K followers · usually 2.0K views a post

Views

70.6K

Likes

6.2K

Comments

197

Shares

178

SoundTikTok sound · original sound - kapingajade

View velocity

+16.4K views over 3.3d · ~5.0K/day · 4 observations

Promoted product

Cecred

Healthy hair starts at the foundation, with a healthy scalp. Find your Cécred hair routine whether your hair is coily, curly, wavy, or straight.

2 videos2 creators

Why it worked

The video leverages a surprising and exciting personal anecdote involving a well-known brand (SPACE NK) and a popular product line (Cecred). The creator's genuine shock and excitement, combined with the promise of a future haul/review, creates anticipation and encourages engagement.

Summary

The creator is excited because the head of PR for SPACE NK called her and offered her the opportunity to go back to the store and try any products she wants from the brand Cecred. She was surprised by this offer, especially after a previous negative experience, and plans to document her visit.

Structure

1Creator receives a surprising call from SPACE NK PR
2The offer is to return to SPACE NK and try Cecred products
3Creator expresses shock and excitement about the opportunity

Original caption

#spacenk #cecred #beyonce #beautynews #viralmakeup @Cecred @SPACE NK @Beyoncé

More from @kapingajade

Product placement

Cecred (ACTS - creator is gifted products from this brand and will try them, removing it would change the video's premise); SPACE NK (ACTS - the brand whose PR head contacted the creator, removing it would change the video's premise)

On-screen text

THE SPACE NK HEAD OF PR CALLED MY PHONE... WHAT? AND I GET TO GO BACK AND THEY ARE GIFTING ME CECRED ?!? WHATT

Transcript

the SPACE NK head of PR called my phone... what? and I get to go back and they are gifting me Cecred ?!? whatt Okay, so 00:08 One, you are allowed to record in SPACE NK, it's not an issue. It helps you see because obviously SPACE NK is a brand, it's a retailer that everybody loves and want people want to have their shopping experiences, which you guys still have never had that as an issue ever. So that's something that needs to clarify. So the store was wrong in that information. 00:26 But two, which is more exciting and important, is that 00:31 Guys, Jenny said I can go back to SPACE NK and try anything I want from Sacred. 00:38 So we're going to go back to SPACE NK in an hour. 00:41 I'm a bit like nervous to go back because of this morning's experience and obviously like this has gone a bit viral. 00:47 And this wasn't my intention. It just was like simply to take 00:51 But like that's mad. I'm in shock. 00:53 I get to actually try 00:56 Sacred. I'm actually taking my braids out this weekend before the Uche masterclass. Funny enough. 01:01 And I get to try Sacred for free. 01:06 I'm in shock. 01:09 Okay, so we're going to go in an hour and I'm going to post a video. This is very mad. I wasn't expecting anything. I just didn't have anything to expect like I just want people to be friendly and kind. That's it. Like, regardless of if you know them or not, like, for me, it's friendliness. How you approach me. 01:27 And, um, that was just not okay. Like, especially because 01:31 Do we want? 01:33 Anyway, it's fine. 01:35 It's fine. We're going to go try SPACE NK properly. 01:41 We're going to go try Sacred and experience Sacred properly. 01:43 We're going to go SPACE NK.