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Doing these things is NOT normal ❌

@gabriel.nussbaum

1.4M followers · usually 19.1K views a post

Views

65.1K

Likes

5.3K

Comments

164

Why it worked

The video taps into a common feeling of financial inadequacy fueled by social media's curated content, making it relatable and shareable for a broad audience concerned about personal finance.

Summary

The video argues that many things commonly displayed on social media, such as expensive cars, frequent holidays, buying property in one's 20s, and constantly buying new items, are not financially normal. It suggests that social media presents a highlight reel, leading viewers to feel behind if they don't achieve these things.

Structure

1Introduction to the concept of 'not normal' financial behaviors
2Examples of expensive purchases (cars, watches)
3Examples of lifestyle choices (holidays, property, new clothes/phones)
4Comparison to social media's highlight reel effect
5Conclusion that constant pursuit of these things is not normal

On-screen text

Doing these things is NOT normal ❌ someone's forgotten recently a car worth more than your annual salary is not normal on holiday 5-10 a year is not normal a property your 20s is not normal ability at work and go every day not normal Purchasing a watch is not normal your £20K ISA every single year is normal is not normal paying off your student loan in full normal constantly being able outfits every time you go not normal a new iPhone every single year normal zero money or worries normal a reminder highlight reel yes you a few of but constantly and more you feel behind It's not normal

Original caption

Social Media Has DESTROYED your perception of what is normal financially ❌ 20 years ago, you might see a friend after work and find out about the holidays that just went on. Today, you're constantly seeing a highlight reel. Not just the people you know, but also influencers, celebrities, your friend's friends, That person you met five years ago on a random holiday. This is not normal. It isn't normal to constantly be seeing the best side of every person around you and thinking that’s what success looks like. Comparison is the thief of joy. You can’t see that holiday being put on a credit card. You can’t see the 8 year PCP plan behind that new car You can’t see the tag left on that designer item for them to return it after the picture. Build wealth quietly, trust me on that! #PersonalFinance #wealth #LearnOnTikTok