did this brand draw on lashes?

@caseytcole

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SoundTikTok sound · original sound - caseytcole

Why it worked

The video taps into a 'scandal' or 'call-out' culture, inviting the audience to participate in a visual investigation of a brand's potentially deceptive marketing practices.

Summary

The creator analyzes a promotional photo from a makeup brand, questioning if the lashes were digitally drawn on rather than being the result of the mascara. She points out the lack of texture and unnatural appearance of the lashes in the image.

Structure

1Creator introduces the question of whether a brand faked their mascara ad
2Creator shows a close-up of the suspicious lashes
3Creator compares the suspicious lashes to lashes with real mascara
4Creator concludes that the lack of texture suggests the lashes were drawn on

On-screen text

did this brand draw on lashes?

Transcript

Did this brand draw on lashes in this photo? I was just scrolling on TikTok and I saw this one brand post these photos of a mascara they have. When I looked at some of these lashes, I felt like someone just drew them on with like an apple pencil. I just felt like some of these lashes that look like this and like that, they look different than these ones that like obviously have mascara on it. And then the bottom lashes look a little weird. I don't know what that's about, but you can see like some of these lines look a lot different than the mascara like actually looks. Mascara has like a slight texture to it and I'm just not seeing it on those lashes.