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132Talking HeadDirect Question hook
Hook
did this brand draw on lashes?
@caseytcole
60.4K followers · usually 3.9K views a post
Views
507.8K
Likes
25.9K
Comments
125
Shares
303
Why it worked
The video taps into a 'scandal' or 'call-out' culture, inviting the audience to participate in a visual investigation of a brand's potentially deceptive marketing practices.
Summary
The creator analyzes a promotional photo from a makeup brand, questioning if the lashes were digitally drawn on rather than being the result of the mascara. She points out the lack of texture and unnatural appearance of the lashes in the image.
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Transcript, structure and on-screen text
4 beats, a 129-word transcript and 1 lines of on-screen text — the parts you need to write your own version.
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Original caption
if i’m wrong then maybe this is good publicity for them #makeup #mascara #makeupfail #mascaragate
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