Reply to @RuthAnn's comment You're right, they totally faked it

@caseytcole

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SoundTikTok sound · original sound - caseytcole

Promoted product

Milani mascarasmilani.com

Why it worked

The video taps into consumer skepticism about beauty advertising and the growing awareness of AI-generated or heavily edited images. By directly questioning a well-known brand's marketing practices and providing visual evidence, it resonates with viewers who feel misled by "perfect" product photos.

Summary

The creator discusses claims that Milani is photoshopping their mascara before and after photos. They show examples from Milani's website and TikTok, pointing out discrepancies and suggesting the "unretouched" photos are also edited. The creator believes there should be laws against cosmetic companies using fake advertising.

Structure

1Introduction of Milani mascara photoshopping claims
2Showing Milani's website and new mascaras
3Critiquing the 'unretouched' photos
4Comparing website photos to TikTok photos

Original caption

Replying to @RuthAnn is this mascara gate part 2? #makeup #mascara #makeupfail #mascaragate #falseadvertising

More from @caseytcole

Product placement

The video discusses and shows images of Milani mascaras, specifically the Lash Extensions XL Volumizing Tubing Mascara, and questions the authenticity of their advertising photos.

On-screen text

Before milani is *allegedly* photoshopping their mascara before and afters After UNRETOUCHED *website

Transcript

I'm glad that we all agree that these eyelashes are drawn on. What I thought was really interesting is I went onto the Milani website and they came out with two new mascaras recently. The mascara they're trying to showcase is this one right here, which is the highly rated Lash Extensions XL Volumizing Tubing Mascara. And I look at these photos and I don't think they are retouched at all. But once I looked a little bit closer, I saw this, which I did not see actually on any of their other photos. In the original video, the photos were from their TikTok. This is what's on their page, *website*. And I would say this one looks just as bad in terms of the editing. I think there should be some type of law against cosmetic companies showing fake results. I think they should be held accountable for showing fake results that are enhanced using Photoshop AI. That's just not false advertising.