Why did I cut my hair?

@caseytcole

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Why it worked

The video succeeds by tapping into a highly relatable 'hair regret' narrative that resonates with viewers who have experienced similar impulsive beauty decisions.

Summary

The creator reflects on a past decision to cut her long hair, expressing regret and longing for the length she once had. She uses a split-screen format to show a photo of herself with longer hair while talking about her feelings.

Structure

1Creator questions her past decision to cut her hair
2Describes how much she loved her long hair
3Explains the impulsive reason she cut it
4Expresses current regret and longing for the length

On-screen text

Why did I cut my hair?

Transcript

Why did I cut my hair? It was so good at this length. It was perfect. It was literally my dream to have my hair touch my butt and I basically had it. I was almost there. And then I had this random photo taken of me and I decided that my hair looked disgusting and I needed to chop it. And this was like last year. It was literally a year ago and I'm still mourning my hair. Imagine if it was just like to there. Oh, that would be so good.