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62.2Talking HeadResult / Flex hook
Hook
I've tested 17 brown mascaras so you don't have to.
@caseytcole
60.4K followers · usually 3.9K views a post
Views
239.5K
Likes
14.6K
Comments
224
Shares
274
Why it worked
The video provides high-value, comparative content that solves a specific, common beauty problem (finding a brown mascara that actually looks brown) in a structured, easy-to-consume format.
Summary
The creator ranks 17 different brown mascaras from worst to best based on color payoff, formula, and performance. She provides a detailed breakdown of each product's pros and cons, ultimately highlighting her top five favorites.
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Transcript, structure and on-screen text
4 beats, a 731-word transcript and 33 lines of on-screen text — the parts you need to write your own version.
The hook, the summary, why it worked and what it sells stay open on every video, signed in or not.
Original caption
which brown mascara is the best mascara? 🤎 #makeup #makeupreview #brownmascara #mascara #bestmascara
More from @caseytcole
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