GIRLS!

@thephdstudent

126.1K followers · usually 10.5K views a post

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SoundTikTok sound · original sound - djclovr

Promoted product

IKEAikea.com

IKEA offers furniture and home goods, including desks, rugs, and the SKÅDIS pegboard system, for various living spaces.

17 videos16 creators

Why it worked

The video taps into the 'desk setup' and 'aesthetic organization' niche, providing high-value, actionable content for a specific audience (pink-themed setup enthusiasts) while showcasing a new, desirable product.

Summary

A creator showcases the new pink IKEA SKÅDIS pegboard and demonstrates how she sets it up in her workspace with various accessories and LED lighting. She shares tips on mounting and customization, highlighting the aesthetic appeal of the product for a desk setup.

Structure

1Introduction to the new pink pegboard
2Unboxing and showing the two sizes
3Demonstrating the mounting process and orientation

Original caption

a moment of appreciation for the pink Ikea pegboards 🎀💕 I may have changed the layout a million times and the location but they are never leaving my setup 🤭 #pinkpegboard #pinksetup #setups #desksetup #ikeafinds

More from @thephdstudent

Product placement

The IKEA SKÅDIS pegboard is the central focus of the video, shown in its packaging, being mounted, and fully styled.

On-screen text

GIRLS! you need to run to IKEA right now! because they have officially launched their pink pegboards these come in two sizes I got two of the smaller ones and they have pink accessories to match However, not all of the accessories come in pink yet but the backs of these are also beige so if you're not a pink girlie you can flip it over and have a beige side Another thing, you can only mount these vertically I tried to do a horizontal don't go there the accessories won't fit on And to make it pop that little bit more I added LEDs to the back I then made a pile of everything I knew I wanted on the pegboard which changed so many times over the course of many days But here's the finished piece so what do you think?