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All breakouts
14 videos3 creators
452Silent UGCCuriosity Gap hookLifestyle
Hook
WAIT WHAT? Spotify and Netflix can now tell you your MBTI based on your music and the movies you watch?
@currentlyonmyshelf
1.2K followers · usually 1.0K views a post
Views
466.4K
Likes
34.3K
Comments
58
Shares
823
Promoted product
Shelfshelf.im
A visual summary of all your interests: automatically track and showcase what you
Why it worked
The video leverages a highly shareable, personality-based hook that encourages viewers to check the comments for a personalized result, driving engagement and traffic to the app.
Summary
A creator dances in her bedroom while text on screen claims that Spotify and Netflix can determine a user's MBTI personality type. She directs viewers to the comments to see her own result, which is hosted on the Shelf app.
Structure
- 1Hook text appears on screen
- 2Creator dances to music
- 3Creator points to the caption
- 4Creator reveals the app name in the comments
Original caption
mine is in the commments btw #mbtitypes #introvertproblems #extrovertedintrovert #mbtimeme #shelfapp (it’s on the shelf app btw!!!!!!!)
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