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All breakouts
436Silent UGCCuriosity Gap hook
Hook
WAIT WHAT? Spotify and Netflix can now tell you your MBTI based on your music and the movies you watch?
@currentlyonmyshelf
1.2K followers · usually 1.0K views a post
Views
448.8K
Likes
32.9K
Comments
57
Shares
800
Why it worked
The video leverages a highly shareable, personality-based hook that encourages viewers to check the comments for a personalized result, driving engagement and traffic to the app.
Summary
A creator dances in her bedroom while text on screen claims that Spotify and Netflix can determine a user's MBTI personality type. She directs viewers to the comments to see her own result, which is hosted on the Shelf app.
Structure
- 1Hook text appears on screen
- 2Creator dances to music
- 3Creator points to the caption
- 4Creator reveals the app name in the comments
Product placement
The Shelf app is mentioned in the caption and comments as the tool used to generate the MBTI result.
Call to action
Check the comments for the link to the Shelf app.
On-screen text
WAIT WHAT? Spotify and Netflix can now tell you your MBTI based on your music and the movies you watch?
Original caption
mine is in the commments btw #mbtitypes #introvertproblems #extrovertedintrovert #mbtimeme #shelfapp (it’s on the shelf app btw!!!!!!!)
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