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222Silent UGCPOV / Skit hook
Hook
pov: you found spotify wrapped for ALL your interests
@currentlyonmyshelf
1.2K followers · usually 1.0K views a post
Views
229.8K
Likes
13.9K
Comments
28
Shares
93
Why it worked
The video leverages the viral 'Spotify Wrapped' trend to introduce a new tool that offers similar personalized data for other media, tapping into the audience's desire for self-quantification and aesthetic data visualization.
Summary
A user demonstrates the Shelf app on their tablet, showing how it tracks their media consumption across music, movies, books, and games in a style similar to Spotify Wrapped. The video highlights the app's interface and the personalized insights it provides.
Structure
- 1User expresses excitement about finding a new tracking tool
- 2User opens the Shelf app on a tablet
- 3User scrolls through various categories like music, movies, and books
- 4User showcases the personalized 'Recap' feature
Product placement
The Shelf app is the central focus of the video, shown being used to track media habits.
On-screen text
pov: you found spotify wrapped for ALL your interests
Original caption
absolutely obsessed with this rn #spotifywrapped #mediatracking #musictaste #spotifywrapped2024 #billieeilish #shelf #shelfapp
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