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@loveyourshelf — 6,583x breakout selling Shelf | Overshot

Locked — upgrade to Pro to open.Open on TikTokPro

6.6K×Silent UGCDirect Question hookConsumer Apps

Hook

WDYM the founder of Pinterest made a new app???

@loveyourshelf

2.0K followers · usually 1.2K views a post

Views

7.6M

Likes

213.9K

Comments

1.5K

Shares

9.5K

SoundTikTok sound · in between

Promoted product

A visual summary of all your interests: automatically track and showcase what you

14 videos3 creators→

Why it worked

The video leverages the 'founder of Pinterest' association to build instant credibility and curiosity, while the aesthetic, clean UI of the app appeals to the target demographic's desire for organized, visual content.

Summary

A user demonstrates the features and aesthetic customization of a new app called Shelf on an iPad. The video showcases how to organize media like movies, books, and music in a visually appealing, Pinterest-like interface.

Structure

1Hook text overlay
2Opening the app
3Navigating the profile and media categories
4

Original caption

cutest app ever #shelfapp #pinteret #pinterestapp #pinterestaesthetic #aestheticapp #mediaconsumption #genzapp #newapp #shelfambassador

More from @loveyourshelf

More breakout videos from this creator.

Customizing the theme colors

5Viewing the global leaderboard

Product placement

The entire video is a screen recording of the Shelf app being used on an iPad.

On-screen text

WDYM the founder of Pinterest made a new app??? (it's called Shelf!!)

Replying to @inpy datemymusic tutorial!! I hope this helps!! I added some tips a

1.0Mviews·@loveyourshelf

finalllly dropped a tutorial for finding how toxic your Spotify is - but on toxi

Toxic Music Taste

267.9Kviews·@loveyourshelf

lalaland mention #youseemprettysadforagirsolinlove #shelfapp #introvert #mbti

10.0Kviews·@loveyourshelf

poor Sabrina #whatsinmybag #shelfapp #sabrinacarpenter

5.7Kviews·@loveyourshelf

not mine calling me out for listening to chief keef #chiefkeef #shelfapp #musict

5.2Kviews·@loveyourshelf

ADORABLE WIDGET (from the shelf app!!!! made by the Pinterest founder!!! ) #widg

5.1Kviews·@loveyourshelf

THE POLKA DOT BAG!!! it’s also for Apple Music tho dw!!! #whatsinmybag #whatsinm

3.7Kviews·@loveyourshelf

likeeeee mine is so cute and I watched four movies last week #netflix #letterbox

3.5Kviews·@loveyourshelf

flop city #musictaste #whatsinmybag #shelfapp #noahkahan

3.5Kviews·@loveyourshelf

stop what ur doing an get shelf fr!!! #shelfapp #spotify #spotifywrapped

IM SO GLAD #youtubemusic #ytmusic #shelfapp #youtube

idk if this is relatable - i used the shelf app btw #letterboxd #shelfapp #media