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Hook
WDYM the founder of Pinterest made a new app???
@loveyourshelf
2.0K followers · usually 1.2K views a post
Views
7.6M
Likes
213.9K
Comments
1.5K
Shares
9.5K
Why it worked
The video leverages the 'founder of Pinterest' association to build instant credibility and curiosity, while the aesthetic, clean UI of the app appeals to the target demographic's desire for organized, visual content.
Summary
A user demonstrates the features and aesthetic customization of a new app called Shelf on an iPad. The video showcases how to organize media like movies, books, and music in a visually appealing, Pinterest-like interface.
Structure
- 1Hook text overlay
- 2Opening the app
- 3Navigating the profile and media categories
- 4Customizing the theme colors
- 5Viewing the global leaderboard
Product placement
The entire video is a screen recording of the Shelf app being used on an iPad.
On-screen text
WDYM the founder of Pinterest made a new app???
(it's called Shelf!!)
Original caption
cutest app ever #shelfapp #pinteret #pinterestapp #pinterestaesthetic #aestheticapp #mediaconsumption #genzapp #newapp #shelfambassador
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